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by on May 17, 2012

OK, We Can Do This!

Since this blog is primarily a story about small businesses and organizations using the internet for marketing, or more accurately, learning how to use the internet for more effective marketing, it is important, as in any story, to introduce the main “characters”.

At this time, the most important character in our story is the Tri-Town Teachers Credit Union. I have supported them for about eight years as their “webmaster”. Until late 2011, the web site was their only foray into the world of internet marketing and it was essentially an information reference for its members.

Their membership base of approximately 2400 members is primarily the teachers, active and retired, from three local communities in Connecticut; Westport, Weston and Wilton. Membership is also available to family members of eligible employees.

In September 2011, the management held two listening sessions with members to learn how communications could be improved. The message was…

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