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Content Marketing & Social Media, Joined at the Hip

by on September 9, 2011

Let’s see, where were we? Oh yes, we were discussing the connection between Content Marketing and Social Media. It’s not quite like that old song, “Love and marriage, you can’t have one without the other”, but it’s not that far off. I found this explanation tonight as I was looking through some Google returns.

“Creating stellar content for your marketing is great. But great content doesn’t (quite) distribute itself. It needs vehicles for people to pass it along, discuss its merits, argue over its controversies, blog it, mash it, tweet it and even scrape it. Which is, of course, where social media comes in.

Social media didn’t create content marketing, but it’s an unsurpassed tool for getting it distributed. On the flip side, great content gives social media life, by giving people something more interesting to talk about than what they’re ordering right now at Starbucks.”

by Sonia Simone
Content Marketing 101

One could say that Content Marketing and Social Media were joined at the hip and not be very wrong. But I don’t believe this is a “chicken or the egg” question. I believe that the content comes first and drives the choices of how to use Social Media. And I think that can be a good trail to follow, when we say “content” what are we talking about? Stay tuned.

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